Executive Development Programme Media Leadership: Strategic Vision
-- ViewingNowThe Executive Development Programme in Media Leadership: Strategic Vision is a certificate course designed to empower media professionals with the skills necessary to excel in leadership roles. This programme focuses on developing strategic thinking, change management, and innovation skills, making it highly relevant in today's rapidly evolving media industry.
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โข Strategic Media Leadership: This unit will cover the fundamental principles of strategic media leadership, focusing on the executive's role in shaping and implementing a vision for their organization's media strategy. โข Media Landscape Analysis: This unit will delve into the current media landscape, including traditional and digital media, and the opportunities and challenges they present for leaders. โข Vision and Mission Statement Development: Participants will learn how to craft a compelling vision and mission statement that aligns with their organization's values and goals. โข Strategic Planning for Media: This unit will cover the steps involved in creating a strategic plan for media, including goal-setting, resource allocation, and performance measurement. โข Media Relations and Reputation Management: In this unit, participants will learn how to build and maintain positive relationships with the media and manage their organization's reputation. โข Digital Media Strategy: This unit will focus on the unique opportunities and challenges presented by digital media, including social media, content marketing, and search engine optimization. โข Crisis Communication Planning: Participants will learn how to prepare for and manage a crisis, including developing a crisis communication plan and working with the media during a crisis. โข Data-Driven Decision Making: This unit will cover how to use data and analytics to inform media strategy decisions and measure performance. โข Stakeholder Management: This unit will focus on building and maintaining relationships with key stakeholders, including employees, customers, and investors, to support the media strategy.
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