Global Certificate in Ad Campaign Performance Boost
-- ViewingNowThe Global Certificate in Ad Campaign Performance Boost is a comprehensive course designed to enhance your digital marketing skills, focusing on optimizing advertising campaigns. This certification highlights the importance of data-driven strategies, ad creatives, and campaign management to boost ad performance.
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โข Ad Campaign Strategy: Understanding the business goals, target audience, and creative strategy.
โข Search Engine Marketing (SEM): Keyword research, ad copywriting, and bid management.
โข Social Media Advertising: Platform-specific ad formats, targeting options, and campaign management.
โข Display Advertising: Creating and optimizing visual ads, retargeting, and programmatic buying.
โข Video Advertising: YouTube and connected TV ad formats, targeting, and creative best practices.
โข Mobile Advertising: Mobile-specific ad formats, app install campaigns, and location-based targeting.
โข Analytics and Reporting: Setting up and tracking key performance indicators (KPIs), analyzing data, and making data-driven decisions.
โข Conversion Rate Optimization (CRO): Landing page optimization, A/B testing, and user experience best practices.
โข Cross-Channel Ad Campaigns: Coordinating and integrating ad campaigns across multiple channels and platforms.
โข Emerging Trends in Ad Campaign Performance: Keeping up-to-date with the latest ad formats, targeting options, and industry developments.
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