Executive Development Programme in Storytelling: Leading with Narrative

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The Executive Development Programme in Storytelling: Leading with Narrative certificate course is a powerful learning opportunity for professionals seeking to hone their leadership and communication skills. In an era of information overload, the ability to craft and share compelling stories is essential for engaging audiences, driving change, and inspiring action.

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This programme is designed to meet the growing industry demand for leaders who can use narrative to convey complex ideas, build emotional connections, and create memorable experiences. By developing a deep understanding of storytelling techniques, participants will be able to craft and deliver compelling narratives that drive business results and foster a culture of innovation and collaboration. Throughout the course, learners will engage in a variety of interactive activities, including case studies, group discussions, and hands-on exercises, all designed to build essential skills for career advancement. By the end of the programme, participants will have a robust toolkit of storytelling techniques and the confidence to use them to lead with narrative and drive success in their organisations.

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โ€ข Storytelling and Leadership: An Overview
โ€ข The Power of Storytelling in Business
โ€ข Building a Compelling Narrative: Techniques and Frameworks
โ€ข Crafting Your Leadership Story: Personal Branding and Authenticity
โ€ข The Neuroscience of Storytelling: Engaging the Brain for Maximum Impact
โ€ข Storytelling for Influence and Persuasion
โ€ข Using Storytelling in Change Management and Organizational Transformation
โ€ข Telling Data-Driven Stories: Visualization and Communication of Insights
โ€ข Building a Storytelling Culture: Fostering Creativity and Innovation
โ€ข Case Studies and Practical Applications: Applying Storytelling in Real-World Scenarios

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The **Executive Development Programme in Storytelling: Leading with Narrative** is designed to empower aspiring executives with the skills they need to drive growth in their organizations. In the ever-evolving UK job market, professionals with strong storytelling abilities are increasingly in demand, especially in leadership roles. Here are some key trends and statistics to consider: 1. **Business Development Managers**: With a 360-degree view of the organization, these professionals are the face of the company, requiring excellent communication and storytelling skills to build relationships and close deals. - **Average Salary**: ยฃ50,000 - ยฃ75,000 per year - **Skills in Demand**: Negotiation, strategic planning, CRM management, and data analysis 2. **Product Managers**: Responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it, these professionals need to be skilled storytellers to effectively communicate the product's vision and value proposition. - **Average Salary**: ยฃ45,000 - ยฃ80,000 per year - **Skills in Demand**: Market research, user experience design, Agile methodologies, and public speaking 3. **Project Managers**: Collaborating with various teams, these professionals manage projects from initiation to completion, requiring effective storytelling abilities to ensure stakeholders are well-informed and aligned. - **Average Salary**: ยฃ35,000 - ยฃ65,000 per year - **Skills in Demand**: Risk management, scheduling, budgeting, and leadership 4. **Operations Managers**: Overseeing daily operations, these professionals need to communicate their strategic vision to employees and stakeholders, making storytelling a critical skill for success. - **Average Salary**: ยฃ30,000 - ยฃ60,000 per year - **Skills in Demand**: Supply chain management, data analysis, process improvement, and problem-solving 5. **HR Managers**: Tasked with managing an organization's workforce, these professionals use storytelling to connect with employees and foster a positive company culture. - **Average Salary**: ยฃ30,000 - ยฃ55,000 per year - **Skills in Demand**: Talent acquisition, employee relations, benefits administration, and training & development 6. **Finance Managers**: Responsible for financial planning and record-keeping, these professionals can benefit from storytelling skills to clearly communicate complex financial information to stakeholders. - **Average Salary**: ยฃ40,000 - ยฃ80,000 per year - **Skills in Demand**: Financial modeling, regulatory compliance, forecasting, and strategic

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EXECUTIVE DEVELOPMENT PROGRAMME IN STORYTELLING: LEADING WITH NARRATIVE
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London School of International Business (LSIB)
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05 May 2025
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