Masterclass Certificate in MaaS User Research

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The Masterclass Certificate in MaaS (Mobility as a Service) User Research is a comprehensive course that equips learners with essential skills in user research, a critical component of MaaS. This course is significant due to the growing industry demand for MaaS, with a market size projected to reach $1.

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35 trillion by 2030. Through this course, learners will gain a deep understanding of user needs, behaviors, and motivations, enabling them to design and develop MaaS solutions that meet user requirements and improve mobility experiences. The course covers various topics, including user research methodologies, data analysis, and communication skills. By completing this course, learners will be able to conduct rigorous user research, analyze and interpret data, and communicate research findings effectively. These skills are essential for career advancement in the MaaS industry, making this course an excellent investment for professionals looking to excel in this field.

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โ€ข User Research Fundamentals
โ€ข MaaS (Mobility as a Service) Overview
โ€ข Designing User Research Studies for MaaS
โ€ข Quantitative and Qualitative Research Methods in MaaS
โ€ข Usability Testing for MaaS Applications
โ€ข Accessibility in MaaS User Research
โ€ข Analyzing and Interpreting MaaS User Research Data
โ€ข Communicating Research Findings to Stakeholders
โ€ข Ethical Considerations in MaaS User Research
โ€ข Advanced Topics in MaaS User Research (e.g. biometrics, AI, VR)

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MaaS (Mobility-as-a-Service) user research is an increasingly vital role in the UK, as companies focus on developing innovative and user-friendly solutions for transportation and mobility services. This 3D pie chart represents the job market trends and skill demands for MaaS user researchers and related positions, such as product managers, data analysts, and UX designers. In this highly competitive industry, MaaS user researchers are responsible for understanding user needs, behaviors, and preferences. They leverage various research methodologies, including surveys, interviews, and focus groups, to gather insights and inform MaaS product design and development. Product managers collaborate with user researchers, designers, and engineers to create and launch successful MaaS products. They define the vision, strategy, and roadmap while ensuring the product meets user needs and delivers value to the business. Data analysts play an essential role in the MaaS ecosystem by analyzing and interpreting complex transportation data. They use statistical methods and data visualization tools to derive insights, inform decision-making, and measure the impact of MaaS solutions. Finally, UX designers focus on creating intuitive and seamless user experiences for MaaS platforms. They collaborate with user researchers, product managers, and data analysts to design user interfaces, wireframes, and prototypes, ensuring the MaaS products meet user needs and expectations. In conclusion, this 3D pie chart illustrates the dynamic nature of the MaaS industry and the diverse roles that contribute to its growth and success. As job market trends and skill demands continue to evolve, professionals in this field must remain adaptable and committed to lifelong learning to succeed in their careers.

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MASTERCLASS CERTIFICATE IN MAAS USER RESEARCH
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London School of International Business (LSIB)
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05 May 2025
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