Professional Certificate Developing a Climate Social Media Plan
-- ViewingNowThe Professional Certificate Developing a Climate Social Media Plan course is essential for professionals seeking to harness the power of social media to drive climate action. This course addresses the growing industry demand for digital communication strategies that effectively engage audiences on climate change.
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GBP £ 140
GBP £ 202
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Understanding Climate Change: terminology, scientific consensus, and global impacts
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Social Media Strategy: defining goals, target audience, and message for climate advocacy
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Content Creation: crafting compelling and informative posts, visuals, and multimedia
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Choosing Social Media Platforms: leveraging the strengths of Twitter, Instagram, Facebook, LinkedIn, and more
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Engagement and Community Building: fostering dialogue, responding to feedback, and managing trolls
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Monitoring and Measuring Success: utilizing analytics, tracking metrics, and adjusting strategy
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Collaboration and Partnership: working with influencers, organizations, and networks to amplify impact
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Staying Current and Ethical: staying up-to-date on climate news, avoiding greenwashing, and maintaining credibility
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Crisis Communication: preparing for and responding to climate-related events and controversies
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