Executive Development Programme Sales & Marketing: Leading with Vision
-- ViewingNowThe Executive Development Programme in Sales & Marketing: Leading with Vision is a certificate course designed to empower professionals with the latest strategies and tools in sales and marketing. This program emphasizes the importance of visionary leadership, innovation, and customer-centric approaches in today's dynamic business environment.
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โข Strategic Sales & Marketing Vision: Understanding the role of vision in sales and marketing strategy, setting a clear and actionable vision, and aligning sales and marketing efforts with the company's overall vision.
โข Market Research & Analysis: Identifying target audiences, analyzing market trends, and gathering insights to inform sales and marketing strategies.
โข Brand Development & Management: Building and maintaining a strong brand that resonates with customers, differentiates from competitors, and supports sales and marketing goals.
โข Digital Marketing & Sales Techniques: Leveraging digital channels and technologies to reach and engage customers, generate leads, and drive sales.
โข Customer Relationship Management (CRM): Building and managing customer relationships, using data to inform customer engagement strategies, and driving customer loyalty and retention.
โข Sales Enablement & Training: Providing sales teams with the tools, resources, and training they need to succeed, including product knowledge, sales techniques, and technology skills.
โข Performance Metrics & Analytics: Measuring and analyzing sales and marketing performance, setting goals and benchmarks, and using data to inform decision-making.
โข Leadership & Team Management: Developing leadership skills, building and managing high-performing sales and marketing teams, and fostering a culture of innovation and continuous improvement.
โข Ethics & Compliance: Understanding legal and ethical considerations in sales and marketing, including data privacy, truth in advertising, and anti-competitive practices.
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