Global Certificate in Brand Management: Human-Centered Design
-- ViewingNowThe Global Certificate in Brand Management: Human-Centered Design course is a comprehensive program that emphasizes the importance of understanding and designing for the human experience in brand management. This course is crucial in today's industry, where brands must connect with their audience on a deeper, more emotional level to stand out.
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Unit 1: Introduction to Brand Management and Human-Centered Design
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Unit 2: Understanding Your Audience: User Research and Personas
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Unit 3: Design Thinking and its Role in Brand Management
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Unit 4: Empathy Mapping and Customer Journey Analysis
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Unit 5: Prototyping and Experimentation in Brand Management
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Unit 6: Co-creation and Collaboration with Stakeholders
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Unit 7: Implementing Human-Centered Design in Brand Strategy
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Unit 8: Human-Centered Design Tools and Techniques for Brand Management
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Unit 9: Measuring Success: Metrics for Human-Centered Brand Management
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Unit 10: Case Studies: Successful Human-Centered Brand Management in Action
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