Executive Development Programme Content Marketing: Hybrid Strategy

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The Executive Development Programme in Content Marketing: Hybrid Strategy is a certificate course designed to empower professionals with the latest content marketing strategies. In today's digital age, content marketing has become a critical aspect of business growth and brand development.

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This programme bridges the gap between traditional and digital marketing, providing a holistic approach to content marketing. The course is essential for professionals seeking to advance their careers in marketing, communications, or business development. It equips learners with the skills to create and implement effective content marketing strategies that drive business results. The hybrid strategy approach ensures that learners are well-versed in both traditional and digital content marketing techniques, making them highly sought after in the industry. Through this course, learners will gain a deep understanding of content marketing principles, audience segmentation, channel selection, content creation, distribution, and measurement. They will also learn how to leverage data analytics to optimise content performance and ROI. With a focus on practical applications, this course provides learners with the essential skills they need to succeed in today's dynamic marketing landscape.

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โ€ข Executive Development Programme
โ€ข Content Marketing
โ€ข Hybrid Strategy
โ€ข Digital Marketing Fundamentals
• Understanding Digital Channels
• Multi-platform Content Strategy
โ€ข Content Creation and Curation
• Storytelling for Brands
• Data-driven Content
โ€ข Content Distribution and Promotion
• Paid, Owned, and Earned Media
• Influencer Marketing and Relationship Building
โ€ข Measurement and Analytics
• Key Performance Indicators (KPIs)
• Return on Investment (ROI) Tracking
โ€ข Industry Trends and Future Outlook
• Emerging Technologies and Platforms
• Adapting to Change in the Digital Landscape
โ€ข Case Studies and Best Practices
• Analyzing Successful Campaigns
• Learning from Failures and Challenges

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME CONTENT MARKETING: HYBRID STRATEGY
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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