Masterclass Certificate in Email Marketing: Crisis Management
-- ViewingNowThe Masterclass Certificate in Email Marketing: Crisis Management is a comprehensive course that equips learners with essential skills for navigating email marketing in times of crisis. This program is critical for professionals looking to stay ahead in the ever-evolving digital marketing landscape.
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GBP £ 140
GBP £ 202
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Unit 1: Introduction to Email Marketing Crisis Management – Understanding the importance of crisis management in email marketing and its impact on brand reputation.
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Unit 2: Preparing for Email Marketing Crises – Strategies to prevent and prepare for email marketing crises, including data security and privacy.
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Unit 3: Effective Communication in Crisis Management – Techniques for clear, concise, and empathetic communication during a crisis.
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Unit 4: Email Marketing Crisis Response Plan – Developing a comprehensive response plan for email marketing crises, including protocols for escalation and resolution.
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Unit 5: Managing Data Breaches – Best practices for responding to and managing data breaches, including notifying customers and stakeholders.
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Unit 6: Handling Negative Feedback – Strategies for addressing negative feedback and turning a negative situation into a positive opportunity.
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Unit 7: Email Marketing Compliance & Regulations – Understanding legal and regulatory requirements for email marketing, including GDPR, CAN-SPAM, and CASL.
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Unit 8: Email Marketing Recovery & Rebuilding – Techniques for rebuilding trust and reputation after an email marketing crisis.
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Unit 9: Case Studies in Email Marketing Crisis Management – Analysis of real-world email marketing crises and the response strategies used to mitigate their impact.
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Unit 10: Continuous Improvement in Crisis Management – Best practices for ongoing evaluation and improvement of email marketing crisis management strategies.
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