Global Certificate in Social Media Crisis Management for Writers
-- ViewingNowThe Global Certificate in Social Media Crisis Management for Writers is a comprehensive course designed to empower writers with the essential skills to manage and navigate through social media crises. In today's digital age, businesses and organizations are increasingly vulnerable to social media backlash and public relations nightmares.
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โข Understanding Social Media Crisis Management: an overview of social media crisis management, including definitions, examples, and the importance of having a crisis management plan in place.
โข Developing a Social Media Crisis Management Plan: best practices for creating a comprehensive crisis management plan, including identifying potential crises, creating response templates, and establishing a crisis communication team.
โข Monitoring and Evaluating Social Media: techniques for monitoring social media channels for potential crises, including social listening tools and analytics. Additionally, how to evaluate the effectiveness of social media crisis management efforts.
โข Responding to a Social Media Crisis: step-by-step guidance for responding to a social media crisis, including communication strategies, escalation protocols, and post-crisis evaluation.
โข Case Studies in Social Media Crisis Management: analysis of real-world examples of social media crises and how they were handled, including both successful and unsuccessful responses.
โข Legal and Ethical Considerations in Social Media Crisis Management: an examination of the legal and ethical issues that can arise during a social media crisis, including privacy, defamation, and disinformation.
โข Building a Resilient Online Presence: strategies for building a strong and resilient online presence that can help mitigate the impact of a social media crisis, including community management and reputation management.
โข Social Media Policy Creation: guidance on creating a clear and comprehensive social media policy for organizations, including guidelines for employee behavior, content creation, and response protocols.
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