Advanced Certificate in Social Media Monitoring: Actionable Knowledge
-- ViewingNowThe Advanced Certificate in Social Media Monitoring: Actionable Knowledge is a comprehensive course designed to equip learners with the essential skills required to excel in social media monitoring and analysis. This certification program focuses on the importance of social media monitoring for businesses, providing actionable insights to drive decision-making and improve overall performance.
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โข Social Media Monitoring Fundamentals • Understanding the importance of social media monitoring, setting up goals, identifying key metrics, and selecting the right tools.
โข Social Listening • Monitoring and analyzing online conversations to understand customer sentiment, identify trends, and inform business decisions.
โข Sentiment Analysis • Analyzing social media data to determine customer attitudes, opinions, and emotions towards a brand or product.
โข Data Visualization • Presenting social media data in a clear and actionable way, using charts, graphs, and dashboards.
โข Brand Monitoring • Tracking brand mentions and conversations across social media platforms, identifying potential crises, and measuring brand health.
โข Competitive Analysis • Monitoring competitors' social media activity, identifying strengths and weaknesses, and informing competitive strategy.
โข Influencer Marketing • Identifying and engaging with key influencers in a niche, building relationships, and measuring the impact of influencer campaigns.
โข Crisis Management • Developing a crisis management plan, monitoring social media for potential crises, and responding effectively to mitigate damage.
โข Social Media Analytics • Measuring the impact of social media campaigns, analyzing engagement and conversion rates, and optimizing social media strategy.
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