Masterclass Certificate in B2B Marketing: Strategic Account Management
-- ViewingNowThe Masterclass Certificate in B2B Marketing: Strategic Account Management is a comprehensive course designed to equip learners with essential skills for career advancement in the B2B marketing industry. This course emphasizes the importance of strategic account management, a critical aspect of B2B marketing that focuses on building and maintaining long-term, profitable relationships with key clients.
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โข Strategic Account Planning
โข Identifying Key Accounts
โข Building Customer Relationships
โข Cross-Functional Collaboration
โข Value Proposition Development
โข Sales and Marketing Alignment
โข Key Account Management Metrics
โข Negotiations and Contract Management
โข Managing Key Account Teams
โข B2B Marketing Strategies for Key Account Management
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