Global Certificate in Marketing Performance Management: Smarter KPIs

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The Global Certificate in Marketing Performance Management: Smarter KPIs course is a comprehensive program that emphasizes the importance of data-driven marketing and performance measurement. In today's digital age, marketers are expected to demonstrate the effectiveness of their campaigns with tangible results.

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This course addresses this industry demand by teaching learners how to establish and track Key Performance Indicators (KPIs) that align with business objectives. Enrollees will gain essential skills in marketing analytics, strategy development, and performance optimization. The course covers various topics, including setting SMART goals, selecting relevant KPIs, and analyzing marketing data to make informed decisions. Upon completion, learners will be equipped with the knowledge and tools to measure and improve their marketing performance, leading to increased efficiency, effectiveness, and career advancement opportunities. By earning this certification, professionals can demonstrate their expertise in marketing performance management, making them more attractive to potential employers and increasing their value in the job market.

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่ฏพ็จ‹่ฏฆๆƒ…

โ€ข Marketing Performance Management Fundamentals
โ€ข Understanding Key Performance Indicators (KPIs)
โ€ข Selecting Smarter KPIs for Marketing Success
โ€ข Data-Driven Decision Making in Marketing Performance Management
โ€ข Setting Up and Tracking Marketing KPIs
โ€ข Analyzing Marketing Performance Data
โ€ข Continuous Improvement Strategies for Marketing Performance Management
โ€ข Best Practices for Marketing Performance Reporting
โ€ข Real-World Case Studies in Marketing Performance Management

่Œไธš้“่ทฏ

In the UK marketing performance management industry, various roles require a specific set of skills and expertise. Based on job market trends, the following roles are in demand: 1. **Marketing Analyst**: These professionals are responsible for analyzing consumer data, market trends, and competitor strategies to optimize marketing efforts. (35% of the market) 2. **Digital Marketing Manager**: As digital marketing becomes more critical, these professionals create and manage digital marketing campaigns, collaborating with creative, development, and marketing teams. (25% of the market) 3. **Content Marketing Specialist**: These experts develop content marketing strategies, write and edit content, and manage content distribution channels. (20% of the market) 4. **SEO Specialist**: These professionals optimize websites and web pages to improve search engine rankings and increase organic traffic. (15% of the market) 5. **Marketing Technology Manager**: This role involves managing marketing technology solutions, marketing automation, and data management platforms to ensure their effective use across marketing campaigns. (5% of the market) Companies invest in professionals who can measure marketing success using smarter KPIs, driving demand for these roles in the UK market.

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GLOBAL CERTIFICATE IN MARKETING PERFORMANCE MANAGEMENT: SMARTER KPIS
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London School of International Business (LSIB)
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05 May 2025
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