Executive Development Programme in Fashion: Digital Growth Strategies
-- ViewingNowThe Executive Development Programme in Fashion: Digital Growth Strategies certificate course is a career-advancing opportunity for fashion and retail professionals. This programme focuses on equipping learners with essential skills to develop and implement digital growth strategies in the ever-evolving fashion industry.
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โข Digital Marketing Fundamentals: Understanding the digital landscape, search engine optimization (SEO), social media marketing, email marketing, and content marketing.
โข Data Analysis and Insights: Utilizing data analytics tools to gather insights, measuring campaign performance, and using data to inform decision-making.
โข E-commerce and Online Sales: The fundamentals of e-commerce, website optimization, user experience (UX), conversion rate optimization (CRO), and online sales strategies.
โข Influencer Marketing and Social Media: Identifying and collaborating with influencers, building a social media presence, and leveraging social media for brand awareness and sales.
โข Digital Advertising and Paid Media: Understanding and utilizing paid advertising channels such as Google Ads, Facebook Ads, and Instagram Ads.
โข Customer Relationship Management (CRM): Building and maintaining customer relationships, utilizing CRM tools, and implementing customer retention strategies.
โข Brand Storytelling and Content Creation: Creating engaging and authentic brand stories, developing a content strategy, and utilizing visual and written content across digital channels.
โข Digital Transformation and Innovation: Embracing digital transformation, staying up-to-date with industry trends, and implementing innovative strategies for growth.
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