Certificate in Motion Design: Principles of Animation

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The Certificate in Motion Design: Principles of Animation is a comprehensive course that provides learners with essential skills in motion design and animation. This program focuses on the principles of animation, design theory, and industry-standard software, empowering learners to create visually stunning and dynamic content.

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In today's digital world, motion design and animation skills are in high demand across various industries, including advertising, marketing, gaming, and film production. By completing this course, learners will be well-equipped to meet this industry need and advance their careers in a competitive job market. Through hands-on projects and real-world examples, learners will develop a strong foundation in animation principles, such as timing, spacing, and storytelling. They will also gain proficiency in industry-standard software, such as Adobe After Effects, Cinema 4D, and Illustrator. By the end of the course, learners will have a professional portfolio to showcase their skills and impress potential employers.

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โ€ข Principles of Animation: An introduction to fundamental animation concepts such as squash and stretch, anticipation, staging, straight-ahead and pose-to-pose animation, follow-through, and overlapping action. โ€ข 12 Principles of Animation: A deep dive into the industry-standard principles of animation as defined by Disney animators Ollie Johnston and Frank Thomas, including squash and stretch, anticipation, staging, straight-ahead and pose-to-pose animation, follow-through, overlapping action, ease-in and ease-out, arcs, secondary action, timing, exaggeration, and solid drawing. โ€ข Motion Design Fundamentals: An exploration of the basics of motion design, including keyframes, easing, and interpolation, as well as an introduction to popular motion design software. โ€ข Animation Techniques: An overview of various animation techniques, including traditional hand-drawn animation, stop-motion animation, computer-generated animation, and motion graphics. โ€ข Character Animation: An in-depth look at the art of character animation, including creating believable and engaging characters, character design, and character movement. โ€ข Storytelling in Animation: An exploration of how to tell stories through animation, including scriptwriting, storyboarding, and editing. โ€ข Animation Workflow: A guide to the animation production process, including pre-production, production, and post-production. โ€ข Motion Design Tools and Techniques: An overview of the latest tools and techniques used in motion design, including 3D animation, particle systems, and dynamic simulations. โ€ข Animation Portfolio Development: A guide to creating a strong animation portfolio, including selecting and refining work, presenting work in a professional manner, and promoting oneself as a motion designer.

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The Certificate in Motion Design program equips learners with principles of animation, making them highly sought after in today's job market. Here's a snapshot of the industry landscape: 1. **Motion Designers**: These professionals lead the pack, commanding 62% of the market share. Their expertise lies in combining storytelling, visual effects, and motion to craft compelling content. 2. **Animators**: Making up 22% of the demand, animators specialize in creating visual effects and digital sequences for various media. 3. **Graphic Designers**: With 11% of the demand, graphic designers focus on visual communication and problem-solving through the use of typography, images, and illustrations. 4. **Video Editors**: Closing out the list, video editors represent 5% of the demand, specializing in assembling footage, editing sound, and incorporating special effects into a finished product. These statistics, represented in a 3D pie chart, demonstrate the burgeoning need for certified professionals in motion design and related fields.

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CERTIFICATE IN MOTION DESIGN: PRINCIPLES OF ANIMATION
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London School of International Business (LSIB)
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05 May 2025
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