Executive Development Programme in Ad Copy for Strategic Communication

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The Executive Development Programme in Ad Copy for Strategic Communication is a certificate course designed to empower communication professionals with advanced skills in advertising copywriting. In an era where businesses compete for consumer attention, this programme emphasizes the crucial role of compelling ad copy in driving successful marketing campaigns.

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With industry-relevant curriculum, this course addresses the growing demand for skilled ad copywriters who can create engaging content, ensuring learners stay competitive in the dynamic communication landscape. By focusing on strategic communication, it equips learners with essential tools to craft persuasive messages, understand audience psychology, and measure campaign effectiveness. Enrolling in this programme not only enhances learners' writing abilities but also nurtures critical thinking and problem-solving skills, paving the way for career advancement in various sectors. By blending theory with practical applications, this course bridges the gap between traditional communication strategies and modern digital marketing trends.

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โ€ข Ad Copywriting Fundamentals
โ€ข Understanding the Target Audience
โ€ข Crafting Compelling Headlines
โ€ข Writing Powerful Calls-to-Action
โ€ข Utilizing Storytelling in Ad Copy
โ€ข Psychology of Persuasion in Advertising
โ€ข Analyzing and Improving Ad Copy Performance
โ€ข Ad Copy for Different Mediums (Print, Digital, Radio, TV)
โ€ข Legal and Ethical Considerations in Ad Copy
โ€ข Best Practices for Cross-cultural Ad Copywriting

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN AD COPY FOR STRATEGIC COMMUNICATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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