Global Certificate in Ad Copy for the Evolving Landscape
-- ViewingNowThe Global Certificate in Ad Copy for the Evolving Landscape is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly changing advertising industry. This certificate course focuses on the importance of creating compelling and engaging ad copy that resonates with diverse audiences across various platforms.
5,730+
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GBP £ 140
GBP £ 202
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โข Ad Copywriting Fundamentals • Understanding the importance of ad copy and its role in marketing, creating headlines that grab attention, writing persuasive copy, and using storytelling techniques. โข Target Audience Research • Identifying and understanding the target audience, analyzing demographics, psychographics, and customer needs. โข Digital Advertising Channels • Overview of different digital advertising channels, including search engine marketing, social media advertising, display advertising, and video advertising. โข Cross-Channel Ad Copywriting • Writing ad copy that works across multiple channels, optimizing ad copy for different platforms, and creating a consistent brand voice. โข Ad Copywriting for E-commerce • Understanding the unique challenges of e-commerce ad copywriting, creating product descriptions that sell, and writing ad copy for shopping campaigns. โข Ad Copywriting for Lead Generation • Writing ad copy that drives leads, creating effective calls-to-action, and optimizing landing pages. โข Mobile Ad Copywriting • Writing ad copy for mobile devices, understanding the nuances of mobile advertising, and creating ads that are optimized for mobile. โข Ad Copywriting for International Markets • Understanding cultural differences and language nuances when writing ad copy for international markets, adapting ad copy for different regions, and localizing ad campaigns. โข Ad Copywriting Metrics • Measuring ad copy performance, analyzing metrics such as click-through rates, conversion rates, and ROAS, and using data to optimize ad copy.
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