Executive Development Programme in Customer-Centric Marketing
-- ViewingNowThe Executive Development Programme in Customer-Centric Marketing is a certificate course designed to empower professionals with essential skills for career advancement. In today's highly competitive business landscape, customer-centric marketing has become a critical success factor for organizations worldwide.
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โข Customer-Centric Marketing Strategy – Developing a marketing strategy that puts the customer at the center of the organization's efforts, including understanding customer needs, behaviors, and preferences.
โข Customer Experience Management – Designing and delivering a differentiated customer experience across all touchpoints, utilizing customer feedback to continuously improve.
โข Data-Driven Marketing – Utilizing data and analytics to inform marketing decisions, including customer segmentation, targeting, and personalization.
โข Digital Marketing – Leveraging digital channels to reach and engage customers, including social media, email, and mobile marketing.
โข Content Marketing – Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
โข Marketing Automation – Implementing marketing automation tools and processes to increase efficiency and effectiveness, including lead nurturing and scoring.
โข Customer Lifecycle Management – Managing the customer lifecycle from acquisition to retention, including customer onboarding, engagement, and win-back strategies.
โข Marketing Metrics – Measuring and evaluating marketing performance using key performance indicators (KPIs) and other metrics.
โข Marketing Ethics – Understanding and adhering to ethical principles in marketing, including privacy, transparency, and honesty.
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