Certificate in IP & SEM: Legal and Ethical Considerations
-- ViewingNowThe Certificate in IP & SEM: Legal and Ethical Considerations is a comprehensive course that provides learners with critical knowledge in the areas of Intellectual Property (IP) and Search Engine Marketing (SEM). This program focuses on the legal and ethical implications of IP and SEM, equipping learners with the skills necessary to navigate the complexities of these fields with confidence and integrity.
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โข Introduction to Intellectual Property (IP) and Search Engine Marketing (SEM)
โข Types of Intellectual Property: Copyrights, Patents, Trademarks, and Trade Secrets
โข Importance of IP Protection in SEM
โข Legal Considerations in Keyword Selection and Use
โข Ethical Considerations in SEM: Avoiding Deceptive Practices and Protecting Consumer Privacy
โข Developing Effective SEM Policies and Procedures
โข Monitoring and Enforcing IP and SEM Compliance
โข Responding to IP and SEM Infringement Claims
โข Case Studies: Real-World IP and SEM Legal and Ethical Challenges
โข Future Trends and Developments in IP and SEM Law and Ethics
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