Global Certificate in Ad Tech: Data-Driven Innovation

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The Global Certificate in Ad Tech: Data-Driven Innovation is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising technology landscape. This certificate course highlights the importance of data-driven decision-making and innovative strategies that are in high demand across the industry.

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The course content covers programmatic advertising, ad operations, and martech strategies, arming learners with the knowledge required to optimize digital advertising campaigns and enhance customer experiences. By enrolling in this program, professionals can expect to gain a competitive edge, advance their careers, and contribute to the growth of their organizations by leveraging data-driven ad tech innovations.

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โ€ข Data-Driven Advertising Fundamentals <br> โ€ข Understanding Ad Tech Ecosystem <br> โ€ข Data Collection and Management Techniques <br> โ€ข Programmatic Advertising and Real-Time Bidding <br> โ€ข Audience Segmentation and Targeting Strategies <br> โ€ข Cross-Channel Advertising and Measurement <br> โ€ข Ad Fraud Prevention and Brand Safety <br> โ€ข Data Privacy and Ethical Considerations in Ad Tech <br> โ€ข Advanced Analytics and Attribution Modeling <br> โ€ข Industry Trends and Future Perspectives in Data-Driven Ad Innovation <br>

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The Global Certificate in Ad Tech: Data-Driven Innovation prepares learners for various in-demand roles in the UK ad tech industry. The landscape includes roles such as data engineer, digital marketing manager, product manager, data scientist, business intelligence analyst, and SEO specialist. This 3D pie chart represents the job market trends for these roles. The data engineer role leads the chart with 25% of the market share, emphasizing the increasing demand for professionals capable of handling big data and cloud infrastructure. Following closely are digital marketing managers (20%), showcasing the importance of data-driven marketing strategies for businesses. Product managers (15%) and data scientists (20%) play essential roles in ad tech, working on product development and data analysis, respectively. Meanwhile, business intelligence analysts and SEO specialists make up the remaining 10% of the job market, focusing on data-driven decision-making and search engine optimization. This responsive and engaging 3D pie chart, built with Google Charts, provides a clear visual representation of the ad tech job market trends in the UK. It offers valuable insights for professionals seeking career growth and organizations looking to hire skilled ad tech experts.

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GLOBAL CERTIFICATE IN AD TECH: DATA-DRIVEN INNOVATION
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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