Global Certificate in Programmatic: Maximizing Impact

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The Global Certificate in Programmatic: Maximizing Impact is a comprehensive course designed to empower learners with the essential skills needed to thrive in the programmatic advertising industry. With the global programmatic market projected to reach <a href="https://www.

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statista.com/statistics/738757/programmatic-digital-display-advertising-spending-worldwide/">$155 billion by 2026, the demand for skilled professionals is at an all-time high. This certificate course, offered by leading institutions, provides a deep dive into programmatic advertising, including data-driven strategies, audience targeting, and real-time bidding. Learners will gain hands-on experience with industry-standard tools and platforms, preparing them to optimize campaigns, analyze performance metrics, and maximize ROI for their organizations. By earning this certification, professionals demonstrate their commitment to staying at the forefront of the ever-evolving digital advertising landscape. This credential equips learners with the expertise to drive impactful campaigns, leading to enhanced career opportunities and growth in programmatic advertising.

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โ€ข Unit 1: Introduction to Programmatic Advertising
โ€ข Unit 2: Programmatic Ecosystem and Players
โ€ข Unit 3: Data and Audience Targeting in Programmatic
โ€ข Unit 4: Programmatic Channels: Display, Video, Mobile, and Audio
โ€ข Unit 5: Programmatic Creative: Dynamic Ads and Personalization
โ€ข Unit 6: Programmatic Measurement and Attribution
โ€ข Unit 7: Global Programmatic Trends and Best Practices
โ€ข Unit 8: Fraud, Brand Safety, and Ad Quality in Programmatic
โ€ข Unit 9: Building an Effective Programmatic Strategy
โ€ข Unit 10: The Future of Programmatic: AI, ML, and Automation

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GLOBAL CERTIFICATE IN PROGRAMMATIC: MAXIMIZING IMPACT
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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