Masterclass Certificate in Ad Targeting: Data-Driven Campaign Planning

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The Masterclass Certificate in Ad Targeting: Data-Driven Campaign Planning course is a comprehensive program designed to empower learners with the essential skills needed to excel in the fast-paced world of digital advertising. This course focuses on the importance of data-driven ad targeting strategies, which are critical for delivering effective and impactful campaigns.

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In today's digital age, there is a high demand for professionals who can leverage data to create targeted ad campaigns that drive results. This course equips learners with the latest techniques and best practices for ad targeting, enabling them to create more personalized and engaging ad experiences for their audience. By completing this course, learners will gain a deep understanding of how to use data to inform their ad targeting strategies, including how to segment audiences, analyze campaign performance, and optimize campaigns for maximum impact. With these essential skills, learners will be well-positioned for career advancement in digital advertising and marketing.

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โ€ข Unit 1: Introduction to Ad Targeting
โ€ข Unit 2: Data Analysis for Ad Campaigns
โ€ข Unit 3: Audience Segmentation and Profiling
โ€ข Unit 4: Key Metrics in Ad Targeting
โ€ข Unit 5: Programmatic Advertising
โ€ข Unit 6: Behavioral and Contextual Targeting
โ€ข Unit 7: Retargeting and Remarketing Strategies
โ€ข Unit 8: Cross-Channel Ad Targeting
โ€ข Unit 9: Geotargeting and Local Advertising
โ€ข Unit 10: Measuring and Optimizing Ad Targeting Performance

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The **Masterclass Certificate in Ad Targeting: Data-Driven Campaign Planning** is a comprehensive course designed to equip professionals with the skills and knowledge required to plan, execute, and optimize digital advertising campaigns using data-driven strategies. In the ever-evolving landscape of online advertising, understanding ad targeting and data analysis has become increasingly essential for digital marketing specialists. Let's take a look at some of the most in-demand roles in this field and their respective market trends in the UK: 1. **Digital Marketing Manager**: This role involves overseeing a company's digital marketing strategy, including ad targeting, SEO, content marketing, and social media management. The demand for digital marketing managers has been on the rise, with an average salary range of ยฃ35,000 - ยฃ60,000 in the UK. 2. **Ad Operations Specialist**: Ad operations specialists are responsible for managing the technical aspects of digital advertising campaigns, ensuring smooth implementation and accurate tracking. The need for ad ops professionals has grown steadily, with an average salary of ยฃ28,000 - ยฃ45,000 in the UK. 3. **Data Analyst**: Data analysts work with large data sets to extract valuable insights and inform strategic decisions. As data-driven approaches become increasingly crucial in ad targeting, the demand for data analysts has been on the rise, with an average salary of ยฃ25,000 - ยฃ45,000 in the UK. 4. **SEO Specialist**: SEO specialists focus on optimizing websites to improve search engine rankings and drive organic traffic. In the age of online advertising, the need for SEO expertise has grown significantly, with an average salary range of ยฃ22,000 - ยฃ40,000 in the UK. 5. **Content Marketing Specialist**: Content marketing specialists create engaging and informative content to attract and retain customers. In data-driven ad targeting, valuable content is crucial for successful campaigns. The average salary for content marketing specialists ranges from ยฃ20,000 - ยฃ40,000 in the UK. 6. **PPC Specialist**: PPC specialists manage pay-per-click advertising campaigns, ensuring effective targeting and maximizing ROI. The importance of PPC in ad targeting has led to a growing demand for PPC

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MASTERCLASS CERTIFICATE IN AD TARGETING: DATA-DRIVEN CAMPAIGN PLANNING
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London School of International Business (LSIB)
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05 May 2025
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