Certificate in Blue Ocean Strategy and Value Creation
-- ViewingNowThe Certificate in Blue Ocean Strategy and Value Creation is a comprehensive course that empowers learners with the skills to create unique value and differentiate themselves in the marketplace. This program focuses on the Blue Ocean Strategy, a revolutionary approach to business strategy that emphasizes creating uncontested market space and making competition irrelevant.
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โข Introduction to Blue Ocean Strategy: Understanding the concept and principles of Blue Ocean Strategy, value innovation, and the blue ocean vs. red ocean framework.
โข Blue Ocean Strategy Tools: Exploring the Strategy Canvas, Four Actions Framework, and ERRC (Eliminate-Reduce-Raise-Create) Grid for value creation.
โข Market Analysis for Blue Ocean Strategy: Identifying and analyzing market opportunities, trends, and customer segments to create a unique value proposition.
โข Value Proposition Design: Developing a compelling value proposition that differentiates and attracts customers to your blue ocean.
โข Blue Ocean Strategy Execution: Implementing and managing blue ocean strategy, overcoming organizational resistance, and measuring success.
โข Innovation and Creativity for Blue Ocean Strategy: Fostering a culture of creativity, ideation, and experimentation to drive value innovation.
โข Blue Ocean Strategy Case Studies: Examining successful blue ocean strategy examples across various industries, including Cirque du Soleil, Curves, and Yellow Tail.
โข Barriers to Blue Ocean Strategy: Addressing common challenges and barriers in implementing blue ocean strategy, such as cognitive biases, resource constraints, and industry norms.
โข Sustaining Blue Ocean Strategy: Adapting and evolving your blue ocean strategy in response to changing market conditions, competition, and customer needs.
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