Executive Development Programme in Facebook Ads for Brand Building
-- ViewingNowThe Executive Development Programme in Facebook Ads for Brand Building is a certificate course that holds immense importance in today's digital marketing landscape. With over 2.
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โข Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, understanding the interface, setting up a new ad campaign, and selecting ad objectives.
โข Audience Targeting: Identifying and targeting specific audiences using Facebook's demographic, interest-based, and custom audience targeting options.
โข Ad Placements: Choosing optimal ad placements, including desktop news feed, mobile news feed, right-hand column, Instagram, and Audience Network.
โข Ad Formats: Understanding the different ad formats available, such as image, video, carousel, collection, and instant experience ads.
โข Creating Engaging Ad Content: Best practices for creating visually appealing and engaging ad content, including copywriting, image and video selection, and call-to-action placement.
โข Budgeting and Bid Strategies: Setting up ad budgets, selecting the right bidding strategies, and optimizing ad spend for maximum ROI.
โข Performance Metrics: Understanding key performance metrics, such as reach, impressions, frequency, click-through rate, and conversion rate, and how to use them to optimize ad campaigns.
โข Conversion Tracking: Setting up and using Facebook's conversion tracking pixel to track conversions and optimize ad campaigns for specific goals.
โข Scaling Ad Campaigns: Best practices for scaling successful ad campaigns, including testing new ad formats, targeting options, and bid strategies.
โข Brand Building with Facebook Ads: Strategies for building brand awareness and loyalty using Facebook ads, including using custom audiences, lookalike audiences, and retargeting.
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