Advanced Certificate in Future-Proof Facebook Ads & Lead Magnet Systems
-- ViewingNowThe Advanced Certificate in Future-Proof Facebook Ads & Lead Magnet Systems is a comprehensive course designed to equip learners with the latest skills in Facebook advertising and lead generation. This course is crucial in today's digital age where businesses are increasingly relying on social media to reach their target audience.
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โข Unit 1: Understanding Facebook Ads Manager: interface, campaigns, ad sets, and ads
โข Unit 2: Facebook Ad targeting: demographics, interests, behaviors, custom audiences, and lookalike audiences
โข Unit 3: Crafting compelling ad creatives: image, video, carousel, and collection ads
โข Unit 4: Writing high-converting ad copy: headlines, primary text, descriptions, and call-to-actions
โข Unit 5: Facebook Pixel setup and optimization: standard and custom events, dynamic retargeting
โข Unit 6: Lead magnet strategy: creating valuable lead magnets, integrating with CRM, and nurturing leads
โข Unit 7: Facebook Ad funnels: awareness, consideration, conversion, and post-purchase funnels
โข Unit 8: A/B testing and optimization: testing ad elements, audiences, and delivery strategies
โข Unit 9: Scaling Facebook Ad campaigns: duplicate, expand, and optimize for higher ROAS
โข Unit 10: Future-proofing Facebook Ad strategies: staying updated with platform changes, ad trends, and privacy regulations
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