Certificate in Motion Design: Building a Brand Story

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The Certificate in Motion Design: Building a Brand Story is a comprehensive course that equips learners with the essential skills needed to excel in motion design and branding. This program emphasizes the importance of storytelling in motion design and how it can be used to effectively communicate a brand's message.

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In this course, learners will gain hands-on experience with industry-standard tools and techniques, including Adobe After Effects, Cinema 4D, and Illustrator. They will also learn how to create compelling visuals, animations, and motion graphics that engage and captivate audiences. With the growing demand for motion design in various industries such as advertising, marketing, and gaming, this certificate course is ideal for graphic designers, multimedia artists, and other creative professionals looking to expand their skillset and advance their careers. By the end of this course, learners will have a solid understanding of motion design principles and be able to create compelling brand stories that resonate with audiences and drive business results.

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โ€ข Motion Design Fundamentals
โ€ข Brand Storytelling Basics
โ€ข Understanding Brand Identity
โ€ข Concept Development for Motion Design
โ€ข Storyboarding for Brand Stories
โ€ข Animation Techniques in Motion Design
โ€ข Sound Design for Motion Graphics
โ€ข Assembling a Compelling Brand Story
โ€ข Showcasing and Promoting Motion Design Works

่Œไธš้“่ทฏ

The Motion Design industry is thriving in the UK, with various roles contributing to the growing demand. As a professional in this field, understanding the job market trends is crucial for career growth. This 3D Pie chart represents the percentage of different motion design roles, providing insights into their popularity and relevance in the industry. The chart showcases the following roles and their respective representation in the job market: 1. **Graphic Designer**: With a 30% share, graphic designers hold the largest percentage of roles in the motion design industry. They create visual concepts using computer software or by hand, which are used in advertisements, brochures, magazines, and reports. 2. **Animator**: Animators contribute 25% to the motion design job market. They create animation and visual effects for television, movies, video games, and other forms of media. 3. **Video Editor**: Comprising 20% of the industry, video editors are responsible for assembling recorded film or video footage into a finished product that matches the director's vision. 4. **Illustrator**: Illustrators, with a 15% share, are artists who specialize in enhancing writing or visual presentations by providing pictures, diagrams, or other images. 5. **UX/UI Designer**: Representing 10% of the industry, UX/UI designers focus on user experience and user interface design to ensure that a product is easy to use and visually appealing. This transparent 3D Pie chart, featuring responsive design and engaging data visualization, highlights the importance of each role in the motion design job market.

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CERTIFICATE IN MOTION DESIGN: BUILDING A BRAND STORY
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London School of International Business (LSIB)
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05 May 2025
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