Executive Development Programme in Building High-Performance Food Brands

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Brand Strategy and Positioning: Developing a unique and differentiated brand strategy is crucial for building a high-performance food brand. This unit will cover the key concepts and best practices for brand strategy and positioning, including market research, target audience identification, and brand messaging.
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Product Innovation and Development: A successful food brand must continuously innovate and develop new products to meet changing consumer demands. This unit will cover the product development process, from ideation to launch, and will explore strategies for successful product innovation.
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Brand Identity and Design: A strong brand identity is essential for building a high-performance food brand. This unit will cover the key elements of brand identity, including logo design, packaging, and visual brand language, and will provide best practices for developing a consistent and memorable brand image.
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Marketing and Communications: Effective marketing and communications strategies are critical for building a high-performance food brand. This unit will cover the key channels and tactics for marketing and communications, including digital marketing, social media, public relations, and content marketing.
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Distribution and Sales: A strong distribution and sales strategy is essential for building a high-performance food brand. This unit will cover the key concepts and best practices for distribution and sales, including channel strategy, route to market, and sales forecasting.
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Sustainability and Social Responsibility: Consumers are increasingly demanding that food brands prioritize sustainability and social responsibility. This unit will cover the key concepts and best practices for building a sustainable and socially responsible food brand, including supply chain management, ethical sourcing, and environmental impact.
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Leadership and Team Building: Building a high-performance food brand requires strong leadership and a motivated team. This unit will cover the key concepts and best practices for leadership and team building, including talent acquisition and retention, team dynamics, and organizational culture.
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Financial Management and Analysis: A successful food brand requires effective financial management and analysis. This unit will cover the key concepts and best practices for financial management and analysis, including budgeting, forecasting, and