Executive Development Programme Live Streaming for Crisis Communication
-- ViewingNowThe Executive Development Programme (EDP) in Crisis Communication is a certificate course designed to empower professionals with the necessary skills to manage complex communication challenges during crises. In today's unpredictable business environment, the demand for crisis communication experts is higher than ever before.
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โข Crisis Communication Fundamentals: Understanding the importance of effective communication during a crisis, the role of an executive in leading crisis communication efforts, and the key principles of crisis communication. โข Risk Assessment and Crisis Preparedness: Identifying potential crises, evaluating risks, and developing crisis communication plans to minimize damage and recovery time. โข Crisis Communication Strategy: Designing and implementing comprehensive crisis communication strategies, including message development, media relations, and internal communication. โข Stakeholder Engagement: Managing relationships with various stakeholders during a crisis, such as employees, customers, investors, regulators, and the media. โข Digital Crisis Communication: Utilizing digital channels for crisis communication, including social media, email, and company websites, and addressing the unique challenges and opportunities presented by digital communication. โข Media Training: Developing skills for effective media interactions during a crisis, including press conferences, interviews, and statements. โข Crisis Leadership: Demonstrating leadership during a crisis, including maintaining composure, making tough decisions, and communicating with empathy and transparency. โข Crisis Simulation and Exercises: Participating in crisis simulation exercises to test crisis communication plans, identify areas for improvement, and reinforce learning. โข Crisis Communication Evaluation and Metrics: Measuring the effectiveness of crisis communication efforts, analyzing outcomes, and applying lessons learned to future crises.
Note: This list is not exhaustive and can be customized based on specific needs and contexts.
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