Certificate in Ad Fraud: Essentials
-- ViewingNowThe Certificate in Ad Fraud: Essentials is a comprehensive course designed to empower learners with the necessary skills to combat advertising fraud. This program emphasizes the importance of understanding ad fraud in the digital marketing landscape and provides industry-demanded knowledge to protect advertising investments.
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โข Understanding Ad Fraud: Introduction to the concept of ad fraud, its impact on digital advertising, and the importance of learning to combat it. โข Types of Ad Fraud: Detailed exploration of various ad fraud schemes such as bot traffic, click fraud, impression fraud, conversion fraud, and domain spoofing. โข Ad Fraud Detection: Techniques and tools for detecting ad fraud, including data analysis, machine learning, and third-party fraud detection services. โข Ad Fraud Prevention: Strategies for preventing ad fraud, such as ad verification, brand safety measures, and fraud-free programmatic advertising platforms. โข Mobile Ad Fraud: Overview of mobile ad fraud, its unique challenges, and solutions for detecting and preventing it. โข Ad Fraud Metrics: Understanding and measuring ad fraud, including metrics such as click-through rates (CTR), conversion rates, and attribution models. โข Legal and Regulatory Considerations: Legal aspects of ad fraud, including laws and regulations governing digital advertising and data privacy. โข Industry Initiatives: Overview of industry initiatives and organizations dedicated to combating ad fraud, such as the Trustworthy Accountability Group (TAG) and the Interactive Advertising Bureau (IAB). โข Case Studies: Analysis of real-world ad fraud cases, their impact, and the lessons learned.
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