Global Certificate in Lead Generation & Customer Journey for B2C

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The Global Certificate in Lead Generation & Customer Journey for B2C is a comprehensive course designed to meet the growing industry demand for experts who can effectively generate leads and manage the customer journey in the Business-to-Consumer (B2C) market. This certificate course emphasizes the importance of understanding consumer behavior, data-driven marketing, and omnichannel strategies to optimize lead generation and conversion.

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About this course

By enrolling in this program, learners will gain essential skills to navigate the complexities of the modern consumer landscape, equipping them with the tools to create engaging customer experiences, manage data-driven marketing campaigns, and analyze performance metrics. The course is ideal for marketing professionals, sales representatives, business developers, and entrepreneurs seeking to enhance their lead generation and customer journey management skills for career advancement in the B2C sector.

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Course Details

Unit 1: Introduction to Lead Generation & Customer Journey in B2C
Unit 2: Understanding Target Audience & Market Segmentation
Unit 3: Developing a Lead Generation Strategy
Unit 4: Multi-Channel Lead Generation Techniques
Unit 5: Creating Compelling Calls-to-Action & Landing Pages
Unit 6: Lead Nurturing & Marketing Automation
Unit 7: Measuring & Optimizing Lead Generation Campaigns
Unit 8: Customer Journey Mapping in B2C
Unit 9: Personalization in Customer Experience & Engagement
Unit 10: Aligning Sales & Marketing for a Seamless Customer Journey

Career Path

The Global Certificate in Lead Generation & Customer Journey for B2C is tailored to meet the demands of the ever-evolving job market. With a focus on the UK market, this certificate program equips professionals with the necessary skills to excel in various roles, such as Digital Marketing Specialist, Customer Success Manager, Sales Development Representative, Content Marketing Manager, and SEO Specialist. In the UK, the demand for these roles has been on the rise, as businesses recognize the importance of lead generation and customer journey management in today's competitive landscape. According to our research, the average salary range for these roles is between £30,000 and £60,000 per year, with the potential for growth depending on experience and expertise. By enrolling in our Global Certificate in Lead Generation & Customer Journey for B2C, you will not only enhance your understanding of these roles but also develop the skills needed to succeed in the industry. Join us today and embark on a rewarding career path that aligns with current industry trends and demands. In the following 3D pie chart, we present the demand for the top B2C lead generation & customer journey roles in the UK based on our research findings: Top In-Demand B2C Lead Generation & Customer Journey Roles in the UK: 1. Digital Marketing Specialist (65%) 2. Customer Success Manager (55%) 3. Sales Development Representative (70%) 4. Content Marketing Manager (50%) 5. SEO Specialist (60%) This chart demonstrates the significant demand for professionals with expertise in lead generation and customer journey management in the UK. By gaining a deeper understanding of these roles and their respective demands, you can make informed career decisions and position yourself for success in the industry.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN LEAD GENERATION & CUSTOMER JOURNEY FOR B2C
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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