Global Certificate in Lead Generation & Customer Journey for B2C
-- viewing nowThe Global Certificate in Lead Generation & Customer Journey for B2C is a comprehensive course designed to meet the growing industry demand for experts who can effectively generate leads and manage the customer journey in the Business-to-Consumer (B2C) market. This certificate course emphasizes the importance of understanding consumer behavior, data-driven marketing, and omnichannel strategies to optimize lead generation and conversion.
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Course Details
• Unit 1: Introduction to Lead Generation & Customer Journey in B2C
• Unit 2: Understanding Target Audience & Market Segmentation
• Unit 3: Developing a Lead Generation Strategy
• Unit 4: Multi-Channel Lead Generation Techniques
• Unit 5: Creating Compelling Calls-to-Action & Landing Pages
• Unit 6: Lead Nurturing & Marketing Automation
• Unit 7: Measuring & Optimizing Lead Generation Campaigns
• Unit 8: Customer Journey Mapping in B2C
• Unit 9: Personalization in Customer Experience & Engagement
• Unit 10: Aligning Sales & Marketing for a Seamless Customer Journey
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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