Global Certificate in Lead Generation & Customer Journey for B2C

Name: Global Certificate in Lead Generation & Customer Journey for B2C
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The Global Certificate in Lead Generation & Customer Journey for B2C is a comprehensive course designed to meet the growing industry demand for experts who can effectively generate leads and manage the customer journey in the Business-to-Consumer (B2C) market. This certificate course emphasizes the importance of understanding consumer behavior, data-driven marketing, and omnichannel strategies to optimize lead generation and conversion.

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AboutThisCourse

By enrolling in this program, learners will gain essential skills to navigate the complexities of the modern consumer landscape, equipping them with the tools to create engaging customer experiences, manage data-driven marketing campaigns, and analyze performance metrics. The course is ideal for marketing professionals, sales representatives, business developers, and entrepreneurs seeking to enhance their lead generation and customer journey management skills for career advancement in the B2C sector.

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CourseDetails

• Unit 1: Introduction to Lead Generation & Customer Journey in B2C
• Unit 2: Understanding Target Audience & Market Segmentation
• Unit 3: Developing a Lead Generation Strategy
• Unit 4: Multi-Channel Lead Generation Techniques
• Unit 5: Creating Compelling Calls-to-Action & Landing Pages
• Unit 6: Lead Nurturing & Marketing Automation
• Unit 7: Measuring & Optimizing Lead Generation Campaigns
• Unit 8: Customer Journey Mapping in B2C
• Unit 9: Personalization in Customer Experience & Engagement
• Unit 10: Aligning Sales & Marketing for a Seamless Customer Journey

CareerPath

The Global Certificate in Lead Generation & Customer Journey for B2C is tailored to meet the demands of the ever-evolving job market. With a focus on the UK market, this certificate program equips professionals with the necessary skills to excel in various roles, such as Digital Marketing Specialist, Customer Success Manager, Sales Development Representative, Content Marketing Manager, and SEO Specialist. In the UK, the demand for these roles has been on the rise, as businesses recognize the importance of lead generation and customer journey management in today's competitive landscape. According to our research, the average salary range for these roles is between £30,000 and £60,000 per year, with the potential for growth depending on experience and expertise. By enrolling in our Global Certificate in Lead Generation & Customer Journey for B2C, you will not only enhance your understanding of these roles but also develop the skills needed to succeed in the industry. Join us today and embark on a rewarding career path that aligns with current industry trends and demands. In the following 3D pie chart, we present the demand for the top B2C lead generation & customer journey roles in the UK based on our research findings: Top In-Demand B2C Lead Generation & Customer Journey Roles in the UK: 1. Digital Marketing Specialist (65%) 2. Customer Success Manager (55%) 3. Sales Development Representative (70%) 4. Content Marketing Manager (50%) 5. SEO Specialist (60%) This chart demonstrates the significant demand for professionals with expertise in lead generation and customer journey management in the UK. By gaining a deeper understanding of these roles and their respective demands, you can make informed career decisions and position yourself for success in the industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN LEAD GENERATION & CUSTOMER JOURNEY FOR B2C

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London School of International Business (LSIB)

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05 May 2025

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