Global Certificate in Lead Generation & Customer Journey for B2C
-- ViewingNowThe Global Certificate in Lead Generation & Customer Journey for B2C is a comprehensive course designed to meet the growing industry demand for experts who can effectively generate leads and manage the customer journey in the Business-to-Consumer (B2C) market. This certificate course emphasizes the importance of understanding consumer behavior, data-driven marketing, and omnichannel strategies to optimize lead generation and conversion.
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⢠Unit 1: Introduction to Lead Generation & Customer Journey in B2C
⢠Unit 2: Understanding Target Audience & Market Segmentation
⢠Unit 3: Developing a Lead Generation Strategy
⢠Unit 4: Multi-Channel Lead Generation Techniques
⢠Unit 5: Creating Compelling Calls-to-Action & Landing Pages
⢠Unit 6: Lead Nurturing & Marketing Automation
⢠Unit 7: Measuring & Optimizing Lead Generation Campaigns
⢠Unit 8: Customer Journey Mapping in B2C
⢠Unit 9: Personalization in Customer Experience & Engagement
⢠Unit 10: Aligning Sales & Marketing for a Seamless Customer Journey
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