Executive Development Programme in AI-Powered Ad Tech

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The Executive Development Programme in AI-Powered Ad Tech is a certificate course designed to empower professionals with the essential skills needed to thrive in today's data-driven marketing landscape. This programme focuses on the integration of artificial intelligence (AI) and marketing technology (Ad Tech), which is revolutionizing the way businesses interact with their customers.

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With the rapid growth of AI and Ad Tech, there is a high industry demand for professionals who can leverage these technologies to drive marketing success. This course equips learners with the latest AI-powered Ad Tech tools, techniques, and best practices to make informed, data-driven decisions, optimize campaigns, and enhance customer engagement. By completing this programme, learners will gain a competitive edge in their careers, showcasing their expertise in AI-powered Ad Tech and their ability to adapt to the ever-evolving marketing landscape. This course is an ideal opportunity for marketing professionals, agency leaders, and business executives to stay ahead of the curve and unlock their full potential in the digital age.

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تفاصيل الدورة

• Introduction to AI & Machine Learning: Understanding the fundamentals of AI and Machine Learning algorithms, their applications in the Ad Tech industry.
• Data Analysis for Ad Tech: Learning data mining, data visualization, and statistical analysis techniques to extract insights from large datasets.
• AI-Powered Ad Optimization: Utilizing AI and Machine Learning techniques to optimize ad targeting, bidding, and creative strategies.
• Natural Language Processing (NLP): Exploring the use of NLP in ad targeting, language translation, and user engagement.
• Computer Vision for Ad Tech: Utilizing computer vision techniques to analyze visual content, such as images and videos, in ads.
• Ethics & Compliance in AI-Powered Ad Tech: Examining the ethical considerations and compliance requirements of using AI in ad targeting and optimization.
• Emerging Trends in AI-Powered Ad Tech: Staying updated with the latest trends, technologies, and best practices in AI-powered Ad Tech.

Note: The above list is a suggestion and may be modified based on the specific needs and goals of the Executive Development Programme.

Recommended Reading:
- "Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow" by Aurélien Géron
- "Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow 2" by Sebastian Raschka
- "Data Science from Scratch: First Principles with Python" by Joel Grus
- "Deep Learning with Python" by François Chollet
- "Natural Language Processing with Python" by Steven Bird, Ewan Klein, and Edward Loper.

المسار المهني

The Executive Development Programme in AI-Powered Ad Tech brings together a diverse set of roles that fuel the growth of the job market. The following 3D pie chart represents the distribution of various roles in the industry, showcasing the demand for each position. 1. **AI Engineer (25%)** - These professionals focus on designing, implementing, and managing artificial intelligence solutions that power the ad tech industry. With the rise of AI, the demand for their expertise has surged. 2. **Data Scientist (20%)** - Data scientists analyze and interpret complex data sets to uncover trends and insights. They play a crucial role in predicting market demands, optimizing ad campaigns, and driving decision-making processes. 3. **Business Intelligence Developer (15%)** - These developers create and maintain business intelligence systems, enabling organizations to make data-driven decisions. They translate business needs into technical solutions and help improve overall performance. 4. **Marketing Analyst (10%)** - Marketing analysts study market trends, consumer behavior, and competitor strategies to optimize marketing campaigns. They use data-driven approaches to drive growth and improve ROI. 5. **UX Designer (10%)** - UX designers create user-friendly interfaces for ad tech platforms, ensuring a seamless and enjoyable experience for users. They balance aesthetics, functionality, and usability to meet user needs and expectations. 6. **Sales Specialist (10%)** - Sales specialists in the ad tech industry focus on promoting and selling AI-powered solutions to clients. They need a deep understanding of the technology and the market to effectively communicate the value proposition. These roles represent the ever-evolving landscape of AI-Powered Ad Tech, where professionals with diverse skill sets collaborate to drive innovation, efficiency, and growth.

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EXECUTIVE DEVELOPMENT PROGRAMME IN AI-POWERED AD TECH
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الذي أكمل برنامجاً في
London School of International Business (LSIB)
تم منحها في
05 May 2025
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