Executive Development Programme in AI-Powered Ad Tech
-- ViewingNowThe Executive Development Programme in AI-Powered Ad Tech is a certificate course designed to empower professionals with the essential skills needed to thrive in today's data-driven marketing landscape. This programme focuses on the integration of artificial intelligence (AI) and marketing technology (Ad Tech), which is revolutionizing the way businesses interact with their customers.
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โข Introduction to AI & Machine Learning: Understanding the fundamentals of AI and Machine Learning algorithms, their applications in the Ad Tech industry.
โข Data Analysis for Ad Tech: Learning data mining, data visualization, and statistical analysis techniques to extract insights from large datasets.
โข AI-Powered Ad Optimization: Utilizing AI and Machine Learning techniques to optimize ad targeting, bidding, and creative strategies.
โข Natural Language Processing (NLP): Exploring the use of NLP in ad targeting, language translation, and user engagement.
โข Computer Vision for Ad Tech: Utilizing computer vision techniques to analyze visual content, such as images and videos, in ads.
โข Ethics & Compliance in AI-Powered Ad Tech: Examining the ethical considerations and compliance requirements of using AI in ad targeting and optimization.
โข Emerging Trends in AI-Powered Ad Tech: Staying updated with the latest trends, technologies, and best practices in AI-powered Ad Tech.
Note: The above list is a suggestion and may be modified based on the specific needs and goals of the Executive Development Programme.
Recommended Reading:
- "Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow" by Aurรฉlien Gรฉron
- "Python Machine Learning: Machine Learning and Deep Learning with Python, scikit-learn, and TensorFlow 2" by Sebastian Raschka
- "Data Science from Scratch: First Principles with Python" by Joel Grus
- "Deep Learning with Python" by Franรงois Chollet
- "Natural Language Processing with Python" by Steven Bird, Ewan Klein, and Edward Loper.
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