Global Certificate in Hotel Digital Marketing: Future-Forward Strategies

• Unit 1: Introduction to Hotel Digital Marketing
• Unit 2: Search Engine Optimization (SEO) for Hotels
• Unit 3: Pay-Per-Click (PPC) Advertising in the Hospitality Industry
• Unit 4: Social Media Marketing for Global Hotels
• Unit 5: Content Marketing Strategies for Hotels
• Unit 6: Email Marketing for Hotel Guest Engagement
• Unit 7: Mobile Marketing and the Impact on Hotel Bookings
• Unit 8: Hotel Analytics and Performance Measurement
• Unit 9: Reputation Management and Online Reviews
• Unit 10: Future-Forward Strategies: Voice Search, AI, and Chatbots in Hotel Digital Marketing