Executive Development Programme 3D & Brand Positioning
-- viewing nowThe Executive Development Programme (EDP) in 3D & Brand Positioning is a certificate course designed to enhance your strategic thinking and brand management skills. This programme emphasizes the importance of 3D Branding, a comprehensive approach that considers all touchpoints of a brand, including digital, physical, and emotional.
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Course Details
• 3D Thinking in Brand Positioning: Understanding the three dimensions of brand positioning - conceptual, visual, and experiential.
• Brand Identity and Architecture: Defining and managing brand identity and architecture for effective brand positioning.
• Competitive Analysis: Analyzing competitors to identify opportunities and differentiate the brand.
• Target Audience Segmentation: Segmenting the market to identify and understand the target audience for effective brand positioning.
• Brand Messaging: Developing clear and consistent brand messaging to reinforce the brand position.
• Visual Branding: Creating a strong visual brand identity that aligns with the brand position.
• Experiential Branding: Designing and delivering brand experiences that reinforce the brand position and create a positive emotional connection with the target audience.
• Brand Measurement and Evaluation: Measuring and evaluating the effectiveness of brand positioning strategies and adjusting them as needed.
• Brand Strategy in Digital Era: Leveraging digital channels to enhance brand positioning and reach a wider audience.
• Case Studies in Brand Positioning: Analyzing real-world examples of successful brand positioning strategies.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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