Executive Development Programme 3D & Brand Positioning
-- ViewingNowThe Executive Development Programme (EDP) in 3D & Brand Positioning is a certificate course designed to enhance your strategic thinking and brand management skills. This programme emphasizes the importance of 3D Branding, a comprehensive approach that considers all touchpoints of a brand, including digital, physical, and emotional.
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⢠3D Thinking in Brand Positioning: Understanding the three dimensions of brand positioning - conceptual, visual, and experiential.
⢠Brand Identity and Architecture: Defining and managing brand identity and architecture for effective brand positioning.
⢠Competitive Analysis: Analyzing competitors to identify opportunities and differentiate the brand.
⢠Target Audience Segmentation: Segmenting the market to identify and understand the target audience for effective brand positioning.
⢠Brand Messaging: Developing clear and consistent brand messaging to reinforce the brand position.
⢠Visual Branding: Creating a strong visual brand identity that aligns with the brand position.
⢠Experiential Branding: Designing and delivering brand experiences that reinforce the brand position and create a positive emotional connection with the target audience.
⢠Brand Measurement and Evaluation: Measuring and evaluating the effectiveness of brand positioning strategies and adjusting them as needed.
⢠Brand Strategy in Digital Era: Leveraging digital channels to enhance brand positioning and reach a wider audience.
⢠Case Studies in Brand Positioning: Analyzing real-world examples of successful brand positioning strategies.
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