Certificate in Next-Gen Programmatic Advertising

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The Certificate in Next-Gen Programmatic Advertising is a comprehensive course designed to empower learners with cutting-edge programmatic advertising skills. In an era where data-driven marketing is king, this course is of paramount importance as it equips learners with the ability to leverage automation, machine learning, and AI to deliver highly targeted and relevant ads.

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About this course

With an estimated $60 billion spent on programmatic advertising in 2020, there is a surging demand for professionals skilled in this area. This course is designed to bridge the skills gap and provide learners with a competitive edge in their careers. Through this course, learners will gain hands-on experience with industry-leading platforms, learn to optimize campaigns for maximum ROI, and master the art of audience segmentation and targeting. By the end of the course, learners will be well-equipped to excel in programmatic advertising roles, making them highly sought after in today's digital marketing landscape.

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Course Details

• Introduction to Programmatic Advertising
• Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
• Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
• Data Management Platforms (DMPs) and Audience Targeting
• Programmatic Ad Formats: Display, Video, and Native Ads
• Next-Gen Programmatic Technologies: Automation, AI, and Machine Learning
• Programmatic Ad Measurement and Analytics
• Fraud Detection and Brand Safety in Programmatic Advertising
• Cross-Device and Cross-Channel Programmatic Strategies
• Future Trends and Best Practices in Next-Gen Programmatic Advertising

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFICATE IN NEXT-GEN PROGRAMMATIC ADVERTISING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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