Certificate in Next-Gen Programmatic Advertising

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The Certificate in Next-Gen Programmatic Advertising is a comprehensive course designed to empower learners with cutting-edge programmatic advertising skills. In an era where data-driven marketing is king, this course is of paramount importance as it equips learners with the ability to leverage automation, machine learning, and AI to deliver highly targeted and relevant ads.

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AboutThisCourse

With an estimated $60 billion spent on programmatic advertising in 2020, there is a surging demand for professionals skilled in this area. This course is designed to bridge the skills gap and provide learners with a competitive edge in their careers. Through this course, learners will gain hands-on experience with industry-leading platforms, learn to optimize campaigns for maximum ROI, and master the art of audience segmentation and targeting. By the end of the course, learners will be well-equipped to excel in programmatic advertising roles, making them highly sought after in today's digital marketing landscape.

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CourseDetails

• Introduction to Programmatic Advertising
• Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
• Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)
• Data Management Platforms (DMPs) and Audience Targeting
• Programmatic Ad Formats: Display, Video, and Native Ads
• Next-Gen Programmatic Technologies: Automation, AI, and Machine Learning
• Programmatic Ad Measurement and Analytics
• Fraud Detection and Brand Safety in Programmatic Advertising
• Cross-Device and Cross-Channel Programmatic Strategies
• Future Trends and Best Practices in Next-Gen Programmatic Advertising

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN NEXT-GEN PROGRAMMATIC ADVERTISING
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London School of International Business (LSIB)
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05 May 2025
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