Professional Certificate UX Data for Smarter Design
-- viewing nowThe Professional Certificate UX Data for Smarter Design course is a crucial program for those looking to excel in user experience (UX) design. This course highlights the importance of data-driven design decisions and demonstrates how to utilize data to create more engaging and effective user experiences.
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Course Details
• User Research Fundamentals: Understanding users, Stakeholder interviews, Contextual inquiry, User personas, User stories, Usability testing
• Data Collection Methods: Quantitative data, Qualitative data, Survey design, Log analysis, Clickstream analysis, Heatmaps
• Data Analysis Techniques: Data cleaning, Data visualization, Statistical analysis, A/B testing, Multivariate testing, Segmentation
• UX Metrics: Usability metrics, User satisfaction, Task completion rates, Conversion rates, Engagement metrics, Net Promoter Score (NPS)
• Communicating Data Insights: Data storytelling, Data communication best practices, Creating persuasive data reports, Presenting data to stakeholders, Influencing design decisions with data
• Data-Driven Design Process: Integrating data into design workflows, Using data to inform design decisions, Incorporating user feedback, Iterative design process, Continuous improvement
• Ethics in UX Data: Privacy concerns, Data security, Bias in data, Data collection ethics, Informed consent
• Advanced UX Data Analysis: Predictive analytics, Machine learning in UX, Natural language processing (NLP), Eye tracking analysis
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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