Professional Certificate UX Data for Smarter Design

Name: Professional Certificate UX Data for Smarter Design
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The Professional Certificate UX Data for Smarter Design course is a crucial program for those looking to excel in user experience (UX) design. This course highlights the importance of data-driven design decisions and demonstrates how to utilize data to create more engaging and effective user experiences.

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AboutThisCourse

In today's digital-first world, there is a high demand for UX designers who can leverage data to create user-centered designs. This program equips learners with essential skills for career advancement by teaching them how to collect, analyze, and interpret user data to inform design decisions and measure the success of their designs. By completing this course, learners will have a deep understanding of the UX design process, as well as the tools and techniques needed to gather and analyze user data. They will be able to apply their skills to real-world projects and demonstrate their ability to create data-driven designs that meet the needs of users and businesses alike.

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CourseDetails

• User Research Fundamentals: Understanding users, Stakeholder interviews, Contextual inquiry, User personas, User stories, Usability testing
• Data Collection Methods: Quantitative data, Qualitative data, Survey design, Log analysis, Clickstream analysis, Heatmaps
• Data Analysis Techniques: Data cleaning, Data visualization, Statistical analysis, A/B testing, Multivariate testing, Segmentation
• UX Metrics: Usability metrics, User satisfaction, Task completion rates, Conversion rates, Engagement metrics, Net Promoter Score (NPS)
• Communicating Data Insights: Data storytelling, Data communication best practices, Creating persuasive data reports, Presenting data to stakeholders, Influencing design decisions with data
• Data-Driven Design Process: Integrating data into design workflows, Using data to inform design decisions, Incorporating user feedback, Iterative design process, Continuous improvement
• Ethics in UX Data: Privacy concerns, Data security, Bias in data, Data collection ethics, Informed consent
• Advanced UX Data Analysis: Predictive analytics, Machine learning in UX, Natural language processing (NLP), Eye tracking analysis

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE UX DATA FOR SMARTER DESIGN

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London School of International Business (LSIB)

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05 May 2025

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