Certificate in CRO and Customer Journey Mapping

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The Certificate in Conversion Rate Optimization (CRO) and Customer Journey Mapping is a comprehensive course that equips learners with essential skills for optimizing websites and improving customer experiences. This course is critical for professionals looking to advance their careers in digital marketing, UX design, and analytics.

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About this course

With the increasing demand for data-driven decision-making, businesses prioritize CRO and customer journey mapping to enhance customer satisfaction, loyalty, and revenue. This course covers essential topics such as A/B testing, user research, data analysis, and funnel optimization. By completing this course, learners will be able to design and implement effective CRO strategies, map customer journeys, and make data-driven decisions that positively impact business outcomes. This course is an excellent opportunity for professionals to upskill and stay competitive in the ever-evolving digital landscape.

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Course Details

• Understanding CRO
• Importance of A/B Testing in CRO
• Analyzing User Behavior for CRO
• Implementing Effective CRO Strategies
• Introduction to Customer Journey Mapping
• Stages of Customer Journey Mapping
• Creating Customer Personas
• Mapping Touchpoints and Channels
• Measuring and Analyzing Customer Journey Data
• Improving Customer Experience through CJM

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE IN CRO AND CUSTOMER JOURNEY MAPPING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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