Global Certificate in Website Performance and Conversions
-- viewing nowThe Global Certificate in Website Performance and Conversions is a comprehensive course designed to enhance your digital marketing skills. This course emphasizes the importance of website performance and conversion rate optimization, making you an indispensable asset in the ever-evolving digital landscape.
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Course Details
• Website Performance Optimization: Understanding website performance, tools to measure performance, optimizing images, CSS, and JavaScript, caching, content delivery networks (CDNs). • User Experience (UX) Design: Importance of UX design, user-centered design principles, information architecture, wireframing, prototyping, usability testing. • Conversion Rate Optimization (CRO): Introduction to CRO, conversion funnels, A/B testing, landing page optimization, heat maps, user behavior analysis. • Analytics and Data-Driven Decision Making: Overview of web analytics, Google Analytics, data analysis techniques, segmentation, cohort analysis, conversion tracking. • Search Engine Optimization (SEO): Importance of SEO, on-page and off-page optimization, keyword research, link building, technical SEO. • Social Media and Content Marketing: Overview of social media and content marketing, creating a content strategy, social media optimization, influencer marketing, content distribution. • Mobile Optimization: Importance of mobile optimization, mobile-first design, responsive design, mobile UX, AMP (Accelerated Mobile Pages). • Web Accessibility: Overview of web accessibility, accessibility standards, testing for accessibility, creating accessible content. • Website Security: Importance of website security, common web security threats, secure coding practices, SSL/TLS, secure authentication and authorization.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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