Global Certificate in Website Performance and Conversions
-- ViewingNowThe Global Certificate in Website Performance and Conversions is a comprehensive course designed to enhance your digital marketing skills. This course emphasizes the importance of website performance and conversion rate optimization, making you an indispensable asset in the ever-evolving digital landscape.
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⢠Website Performance Optimization: Understanding website performance, tools to measure performance, optimizing images, CSS, and JavaScript, caching, content delivery networks (CDNs). ⢠User Experience (UX) Design: Importance of UX design, user-centered design principles, information architecture, wireframing, prototyping, usability testing. ⢠Conversion Rate Optimization (CRO): Introduction to CRO, conversion funnels, A/B testing, landing page optimization, heat maps, user behavior analysis. ⢠Analytics and Data-Driven Decision Making: Overview of web analytics, Google Analytics, data analysis techniques, segmentation, cohort analysis, conversion tracking. ⢠Search Engine Optimization (SEO): Importance of SEO, on-page and off-page optimization, keyword research, link building, technical SEO. ⢠Social Media and Content Marketing: Overview of social media and content marketing, creating a content strategy, social media optimization, influencer marketing, content distribution. ⢠Mobile Optimization: Importance of mobile optimization, mobile-first design, responsive design, mobile UX, AMP (Accelerated Mobile Pages). ⢠Web Accessibility: Overview of web accessibility, accessibility standards, testing for accessibility, creating accessible content. ⢠Website Security: Importance of website security, common web security threats, secure coding practices, SSL/TLS, secure authentication and authorization.
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