Executive Development Programme YouTube Shorts Strategic Marketing
-- viewing nowExecutive Development Programme YouTube Shorts Strategic Marketing Certificate Course: In the rapidly evolving digital landscape, mastering strategic marketing on emerging platforms like YouTube Shorts is essential for professionals seeking career advancement. This Executive Development Programme focuses on the unique challenges and opportunities presented by this short-form video platform, empowering learners with the skills to develop and implement effective marketing strategies that drive growth and engagement.
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Course Details
• Understanding Strategic Marketing for Executives
• Identifying Target Audiences and Building Customer Personas
• Crafting a Compelling Brand Story and Value Proposition
• Utilizing Digital Channels for Strategic Marketing: SEO, SEM, Social Media, and Email Marketing
• Analyzing Competitor Landscapes and Market Trends
• Leveraging Data Analytics for Informed Decision Making
• Creating and Measuring Key Performance Indicators (KPIs) for Marketing Success
• Innovative Marketing Strategies: Influencer Marketing, Content Marketing, and Account-Based Marketing
• Developing a Cohesive Marketing Plan and Budget
• Navigating Organizational Change and Aligning Marketing with Business Goals
Please note that this content is written for an Executive Development Programme focusing on YouTube Shorts Strategic Marketing. The units provided cover various aspects of strategic marketing, including digital channels, data analytics, and innovative marketing strategies, while also addressing the unique considerations of executive leadership and organizational alignment.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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