Professional Certificate in UX Analytics: Key Performance Indicators
-- viewing nowThe Professional Certificate in UX Analytics: Key Performance Indicators is a comprehensive course designed to equip learners with essential skills in UX analytics. This program emphasizes the importance of data-driven decision-making in user experience (UX) design and development.
6,262+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to UX Analytics: Understanding the basics and importance of UX analytics, key terminology, and its role in data-driven design decisions.
• Key Performance Indicators (KPIs) in UX: Defining and selecting relevant UX KPIs, aligning them with business objectives, and setting up a measurement framework.
• Data Collection Methods: Exploring various data collection techniques, including quantitative (e.g., web analytics, usability testing) and qualitative (e.g., interviews, surveys, contextual inquiries) methods.
• User Behavior Analysis: Analyzing user behavior patterns, engagement, and conversion, and interpreting data to derive actionable insights.
• Heuristic Evaluation and Cognitive Walkthroughs: Implementing heuristic evaluation and cognitive walkthroughs to assess usability and user experience.
• A/B Testing and Multivariate Testing: Conducting A/B tests and multivariate tests to compare and optimize UX designs based on user behavior and preferences.
• User Session Recordings and Heatmaps: Utilizing user session recordings and heatmaps to identify usability issues, analyze user interactions, and validate design assumptions.
• Communicating UX Analytics Findings: Presenting UX analytics results to stakeholders, translating data insights into design improvements, and advocating for user-centered design.
• Privacy and Ethics in UX Analytics: Ensuring data privacy, security, and ethical considerations in UX analytics practices.
This list of units covers essential topics for a Professional Certificate in UX Analytics: Key Performance Indicators. These units progressively build on each other to provide a comprehensive understanding of UX analytics, empowering professionals to make informed design decisions, and drive user experience improvements.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate