Professional Certificate in UX Analytics: Key Performance Indicators
-- ViewingNowThe Professional Certificate in UX Analytics: Key Performance Indicators is a comprehensive course designed to equip learners with essential skills in UX analytics. This program emphasizes the importance of data-driven decision-making in user experience (UX) design and development.
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โข Introduction to UX Analytics: Understanding the basics and importance of UX analytics, key terminology, and its role in data-driven design decisions.
โข Key Performance Indicators (KPIs) in UX: Defining and selecting relevant UX KPIs, aligning them with business objectives, and setting up a measurement framework.
โข Data Collection Methods: Exploring various data collection techniques, including quantitative (e.g., web analytics, usability testing) and qualitative (e.g., interviews, surveys, contextual inquiries) methods.
โข User Behavior Analysis: Analyzing user behavior patterns, engagement, and conversion, and interpreting data to derive actionable insights.
โข Heuristic Evaluation and Cognitive Walkthroughs: Implementing heuristic evaluation and cognitive walkthroughs to assess usability and user experience.
โข A/B Testing and Multivariate Testing: Conducting A/B tests and multivariate tests to compare and optimize UX designs based on user behavior and preferences.
โข User Session Recordings and Heatmaps: Utilizing user session recordings and heatmaps to identify usability issues, analyze user interactions, and validate design assumptions.
โข Communicating UX Analytics Findings: Presenting UX analytics results to stakeholders, translating data insights into design improvements, and advocating for user-centered design.
โข Privacy and Ethics in UX Analytics: Ensuring data privacy, security, and ethical considerations in UX analytics practices.
This list of units covers essential topics for a Professional Certificate in UX Analytics: Key Performance Indicators. These units progressively build on each other to provide a comprehensive understanding of UX analytics, empowering professionals to make informed design decisions, and drive user experience improvements.
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