Executive Development Programme in Music Marketing & Video Performance

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The Executive Development Programme in Music Marketing & Video Performance is a certificate course designed to empower professionals with the latest skills in music marketing and video performance. In an era where digital platforms dominate music consumption, this course is crucial for navigating the dynamic music industry.

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About this course

Learners will gain essential skills in music marketing strategies, video performance techniques, and fan engagement, equipping them for career advancement in music management, marketing, and production. With the increasing demand for innovative and data-driven marketing approaches in the music industry, this course provides a unique opportunity for professionals to stay ahead of the curve. By combining theoretical knowledge with practical skills, this programme ensures that learners are well-equipped to meet the needs of the modern music industry. Enroll today and take the first step towards a rewarding career in music marketing and video performance.

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Course Details

Music Marketing Fundamentals: An overview of music marketing, including traditional and digital strategies, target audience identification, and brand development.
Digital Music Platforms: A deep dive into the various digital platforms used for music distribution and marketing, such as Spotify, Apple Music, and SoundCloud.
Social Media & Music: An exploration of social media's role in music marketing, including best practices for engaging with fans, building a following, and promoting music.
Video Performance & Production: An introduction to video production for music, covering topics such as video concept development, filming techniques, and editing software.
Music Video Marketing: An examination of effective music video marketing strategies, including YouTube optimization, video promotion, and analytics.
Music Licensing & Copyright: An overview of music licensing and copyright law, including the importance of registering copyrights, understanding fair use, and negotiating licensing deals.
Music Analytics & Data: An exploration of the data and analytics available to music marketers, including streaming data, social media insights, and fan demographics.
Music Monetization Strategies: An examination of various monetization strategies for musicians, including merchandising, ticket sales, and brand partnerships.
Career Development for Music Executives: A focus on career development for music executives, including networking strategies, leadership skills, and industry trends.


Note: These units can be adjusted based on the specific needs and goals of the Executive Development Programme.


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Career Path

Executive Development Programme in Music Marketing & Video Performance
The Executive Development Programme in Music Marketing & Video Performance offers unique roles in the UK market. This 3D pie chart highlights the percentage distribution of key roles. Explore the dynamic world of Music Marketing with a 40% share. Delve into Video Performance Direction, commanding 30% of the sector, and discover the intricacies of Music Data Analysis, accounting for 20%. Lastly, the pivotal role of Music Content Strategist takes up the remaining 10%. The music and video performance industry demands a blend of creativity, analytical skills, and strategic planning. This programme equips you with the necessary tools and insights to thrive in these roles. Join us and excel in your chosen niche!

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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EXECUTIVE DEVELOPMENT PROGRAMME IN MUSIC MARKETING & VIDEO PERFORMANCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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