Executive Development Programme in Music Marketing & Video Performance
-- ViewingNowThe Executive Development Programme in Music Marketing & Video Performance is a certificate course designed to empower professionals with the latest skills in music marketing and video performance. In an era where digital platforms dominate music consumption, this course is crucial for navigating the dynamic music industry.
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GBP £ 140
GBP £ 202
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โข Music Marketing Fundamentals: An overview of music marketing, including traditional and digital strategies, target audience identification, and brand development.
โข Digital Music Platforms: A deep dive into the various digital platforms used for music distribution and marketing, such as Spotify, Apple Music, and SoundCloud.
โข Social Media & Music: An exploration of social media's role in music marketing, including best practices for engaging with fans, building a following, and promoting music.
โข Video Performance & Production: An introduction to video production for music, covering topics such as video concept development, filming techniques, and editing software.
โข Music Video Marketing: An examination of effective music video marketing strategies, including YouTube optimization, video promotion, and analytics.
โข Music Licensing & Copyright: An overview of music licensing and copyright law, including the importance of registering copyrights, understanding fair use, and negotiating licensing deals.
โข Music Analytics & Data: An exploration of the data and analytics available to music marketers, including streaming data, social media insights, and fan demographics.
โข Music Monetization Strategies: An examination of various monetization strategies for musicians, including merchandising, ticket sales, and brand partnerships.
โข Career Development for Music Executives: A focus on career development for music executives, including networking strategies, leadership skills, and industry trends.
Note: These units can be adjusted based on the specific needs and goals of the Executive Development Programme.
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