Executive Development Programme in Marketing ROI for the Digital Age

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The Executive Development Programme in Marketing ROI for the Digital Age is a certificate course designed to address the growing need for marketing professionals to demonstrate return on investment (ROI) in the digital era. This programme emphasizes the importance of data-driven decision making, analytics, and performance measurement in modern marketing strategies.

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About this course

With the ever-increasing demand for digital marketing expertise, this course equips learners with essential skills to advance their careers and stay competitive in the industry. It covers topics such as marketing analytics, customer lifecycle value, multi-touch attribution, and digital marketing channels optimization. By the end of the course, learners will have gained the knowledge and tools necessary to measure, analyze, and optimize marketing ROI, making them valuable assets to any organization's marketing team.

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Course Details

• Understanding Marketing Return on Investment (ROI) in the Digital Age
• Importance of Data Analysis in Marketing ROI
• Digital Marketing Channels and their ROI
• Multi-Touch Attribution Model in Marketing ROI
• Maximizing ROI through SEO and Content Marketing
• Paid Advertising: Google Ads, Social Media, and ROI
• Email Marketing and its ROI
• Measuring and Optimizing Mobile Marketing ROI
• Social Media Listening and Measuring its ROI
• Marketing Analytics Tools and their Role in ROI

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Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ROI FOR THE DIGITAL AGE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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